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Case studies ( 04 )

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    San Francisco

    Work/Gatherly

    The Gatherly brand mosaic: the violet Gatherly logo at the centre, surrounded by event photos, a ticket, a dot pattern and the line Free is free. Paid is clear.

    Case study ( 05 ) · Agency client

    Designing Gatherly, an events app, from brief to shipped MVP in three months.

    An independent project for an agency: the UI and UX of an app to find events, get tickets and host your own, from a brief inspired by Airbnb. The MVP shipped.

    Role
    UI/UX Designer
    Timeline
    3 months
    Client
    An agency · independent project
    Shipped
    MVP · iOS, light and dark

    01Overview

    An events app in the spirit of Airbnb, designed in three months.

    3 moBrief to shipped MVP
    47Screens
    2Themes, light and dark

    • Independent project

      Designed for an agency

    • Inspired by Airbnb

      The brief's reference point

    • MVP

      Shipped

    02Problem

    One events app has to serve people who go and people who host.

    The brief was an events app in the spirit of Airbnb, designed for an agency in three months. Someone had to be able to find an event and get a ticket, and someone else to host their own.

    03Hypothesis

    Four journeys and one token set are enough for the whole product.

    Cover the product with four key flows, and drive light and dark from a single token set, so a three-month MVP stays consistent.

    04Solution

    Find an event, get a ticket, host your own.

    Gatherly Explore: search bar, filter chips and event cards.Gatherly Event page for Rooftop Sunset Sessions.Gatherly Tickets list.
    Guest
    Gatherly Explore in dark mode.Gatherly Event page in dark mode.
    Dark mode
    Gatherly Host dashboard: 214 registered, 86 spots left, $5.3k revenue, guest list and Scan tickets button.Gatherly Payouts.
    Host
    Gatherly Search.Gatherly Filters.Gatherly Calendar of followed hosts.
    Discover

    Key flowsFour journeys cover the whole product.

    Gatherly Search.Gatherly Filters.Gatherly City picker.Gatherly Calendar of followed hosts.
    Discover
    Gatherly Register: request to join with date, guests, total and payment.Gatherly Registration confirmed.Gatherly Ticket with QR code.Gatherly iOS Live Activity on event day.
    Register and event day
    Gatherly Messages.Gatherly Event chat.Gatherly Notifications.Gatherly Chat with a host.
    Connect
    Gatherly Create event.Gatherly Create event: tickets step.
    Host: create
    Gatherly Check-in scanner.Gatherly Analytics.
    Host: event day

    Design systemOne token set drives light and dark.

    Gatherly design system, colour: light and dark neutrals, the violet brand scale and success, warning and danger colours.
    Colour tokens
    Gatherly design system, cards, lists and navigation in light and dark.
    Cards, lists and navigation

    05Learning

    The MVP shipped.

    Three months from brief to a shipped MVP, in light and dark.

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